Freshly pressed juice is sold at a pretty high markup and little stands and shops seem to make a hefty margin. They charge like $10 for 12oz. of freshly pressed fruit and veggies. So, there's a ton of upside in selling packets and I can see how they made believers out of early investors.

But wow did they go about it wrong, charging $699 for a machine that does a worse job than your bare hands!? Was there not one investor who did a technical due diligence? I'm so surprised.