I wonder if there's a correlation between over-funded companies, and over-engineered products?
A well designed machine would probably be more like a roller on a worm drive mounted on some stamped sheet metal. It would look totally chintzy but get the job done and cost a fraction of what the Juicero cost. It would still be a stupid product that would probably fail, but at least the hardware wouldn't cost an arm and a leg.
Some of this all works together, would they have been here with a workable, reasonable product? Probably not, they would have been just an appliance.
But with a completely unreasonable product, they get to flaunt it's ridiculous merits as value. You could even imagine marketing around the full press having some bs nutritional value versus not.
*Whoever
(sorry)
If you flip that around it's more clear: If you don't have excess funding, whether it's a VC funded startup or an internal project at an established company, you don't have the resource to epicly over engineer solutions; ergo it's only the ones with massive funding that do so.