Theirs at least one post in this thread that goes into detail on the limitations of Watson Health (it mentioned oversold capabilities that led to a medical institution wasting ~$60 million dollars, but you would be right to point out that I have no direct examples from memory on why the 60 minutes coverage itself was 'absurd'. If anything its the effectiveness of Watson marketing (and other companies marketing of AI) that gets to me and how it is even becoming pervasive in cultural icons like 60 minutes.
It might be easy to understand what Charlie really meant when you are already familiar with the project, but the non-technical viewer will walk away thinking of Watson as a single, coherent entity sitting in an IBM vault somewhere. Conflating ML-based expert systems with anthropomorphic AI is farcical, supporting the accusations that IBM is overselling its product. It is also irresponsible, because it fuels the idea in the popular mind that machine learning is creating independent intelligences rather than mere tools.
I agree the language is problematic for non-technical viewers, but at the same time these are difficult concepts to explain to non-technical people, and explain the details of what it can't do is obviously much less compelling than focusing on what it can do.
But that's not the problem, is it? It's not that IBM is trying to explain something difficult. Rather, if IBM was trying to be honest, the box that won Jeopardy would be called Watson, and the box they're now trying to sell everyone and their dog would be called "Whitney, Watson's big sister" or whatever. At the very least, "Watson the third".
By calling it the exact same name, you are trying to convince us it's the exact same thing just with more training. Which it's not.
Others mentioned poisoning the well; round here the expression is "pissing in the well", which I think fits much better.
I'd want to see:
0. A baseline measurement.
1. Comparison to the nearest compatible.
2. Comparison against a simple algorithm/expert system.
Overall that probably helps the brand with some groups, and harms it with others (scientists, engineers) so you may have more work to convince them, though the puff pieces might help sell it at the exec level.