This. I call it "end-to-end latency" and it doesn't get nearly as much attention as it should. This is, by the way, why it's a bad idea to use most OLAPs (like Redshift) as a backend for Segment if you want "real-time" analytics. Column-oriented OLAPs are not designed for real-time ingest because either they don't support streaming inserts (Redshift) or it's not particularly reliable (BigQuery).