If it has beaten Snapchat why is my Twitter feed full of memes about a dancing hotdog Snapchat filter?

I have this inkling that tech press and lots of the tech community are super eager for Snapchat to be destroyed because they never understood it in the first place, dismissed it as stupid and still don't understand it and that bothers them.

If Zuck manages to destroy it then it'll confirm to them that Snapchat didn't really have any special sauce and it's fine that they didn't understand it.