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I looked around, but couldn't find an answer to this question: what sets Purify apart from other issue trackers?

* If I know how to use Trac/Redmine, why use Purify?

* Why choose it over other hosted trackers, specifically Lighthouse?

* If I have Github Issues built-in to Github, why would I choose Purify?

Edit: I'm not saying there's no compelling reason to use Purify, I'd just like to hear the team's take.

I agree. I'm currently using RedMine now. Why would I want to switch at this point. I didn't see a compelling reason.

I do like the look and feel of the site, but that alone is not enough to switch.

We're still working on the app home page. I'll try and update the site to reflect the things people have mentioned in this thread.

Alas, marketing and copywriting aren't my strong points.

Marketing is education. Answer the questions people have about your product in a concise and correct way and you'll have good copy.