Someone comes up with a very amazing compression, chemical, medicine, foreign language learning trick? (Not like H.264, which is basically a patent on a lot of prior art [1], because they put the "video" word in the title instead of data.) Yeah, sure, you get a patent on that. But it has to be so outlandishly out of the box innovative, that it should be pretty much in the same league as Einstein's tensor equations compared to Newton's F= G (M1 M2) / r^2 .
It shouldn't be the next iterative step in the field, that comes naturally in the context, after looking at the latest few interesting papers. It should be a leap, an invention to change the world.
Innovation, research/development/engineering, the process of understanding problems and (partially) solving them itself become a lot better understood as we see fundamental sciences, theoretical limits, progress over time, as we have a better mental toolkit, full of amazingly powerful concepts (information, data, power consumption, space-time trade offs, threat model, probability/statistics/risk/incentives/microeconomics).
Or, of course, make the term shorter and field based (based on the speed of adaptation and change of ideas/technologies/methods in fields), and/or mandate reasonable licencing fees (and licensing frameworks).
[1] https://news.ycombinator.com/item?id=2349585