Tech startups get a sort of alternate financial analysis which is all about growth now, profit later because of network effects. But a lot of companies under the "tech startup" banner just don't seem like tech companies to me. Sprig isn't a tech company, its a food company, same for juicero and other food delivery apps. Uber shares similarities with tech companies and with taxi companies so why does it always get analyzed as a tech company and never as a taxi company? As this boom progresses we're at the point where basically any small company is labeled "startup" and then branded as somehow tech even if they just have a backend database and a flashy javascript website.