Hacker News Reader

Comment by gdilla | Hacker News Reader

that's not the appeal. Snapchat is coveted by it's users because of ephemerality. It grew in reaction to your parents being on fb; in reaction to public, permanent social communication. The users love it because they think it's more authentic - that they're not rehearsing for a contrived selfie or food porn. It's cool cuz they're shooting the shit and not going for likes, and no one outside their sphere is gonna see it.

View on HN

Everything you said other than ephemerality applies to every other messaging platform, including Facebook Messenger. How does ephemerality help you shoot the shit better than a text message?

I believe FB messenger now has secret/disappearing messages as a response to snapchat, but before that it was a pretty clear distinction: if I send you a goofy selfie on snapchat it's gone in 10 seconds. If I send you a goofy selfie on messenger, you could always scroll up to see it again. And share it with others if you so choose.

I guess the part I'm missing is why you care whether the goofy selfie disappears.

It's psychological. As soon as you put something on FB, Twitter, etc. it's no longer "yours". Snapchat makes conversations and pictures disposable. It's just fast and ugly. And it powers the app by nudging by users into creating content to send to a friend without having to worry about rehearsing for the perfect picture/tweet/etc.

Also it's private. Facebook is mainly used by people with friends and family. Celebrities/notable figures rarely interact with others outside of Twitter. But even with Twitter, the interactions are permanent -- even when tweets are deleted.

On and it's great for sexting, which let's not kid ourselves, was the original appeal and still is for a lot of people in their target demographic.

Ya, you're not getting it. First, a transcript of your communication is not desirable to many (if you find this puzzling, it's because you're old :P). Second, FB Messenger or any chat client you have to manage the groups (forget it).

How are Snapchat's group messages different? I thought it only did one-on-one.

because it's not? Snapchat stories dude - that is the real conversation.

So, like a WhatsApp group basically? Being able to send photos to a specific subset of your contacts?

It's whatsapp if the photos disappeared in 10 seconds so that nobody could save copies of unrehearsed (but I'd argue genuine) moments.

Reply on news.ycombinator.com