When we change titles we always try to use a representative phrase from the article itself if we can find one. In this case we found one. Of course we could have just reinserted the word 'web', but we've found that there's value in sticking to what an article literally says, and in this case a moderator stuck with the latter. Just one of those judgment calls.
You make a good point at https://news.ycombinator.com/item?id=14738404, though, so we'll put 'web' back in.
I think you're going too far in labeling a somewhat polemical title 'linkbait'. It's probably not going to damage discussion left as is and the anodyne replacement doesn't even convey the meaning of the original.