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>> I'm surprised the cut-throat world of registrars don't compete on this.

How many people go looking for that though? For most people my guess is people go shopping for CHEAP first, EASY second, maybe LOOKS GOOD third, and some where down that list is "much more secure". I hate to say, I rarely go looking for the more secure option of anything.

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agree, we just made a small survey among our customers to learn whether they are looking for more secure way of authentifiction and data storage generally for their work/business (not only our product) and of course almost everybody replied with "yes, definitely, we need more security" and on the next questions about how much are they willing to spend on it, more than 80% replied with "depends on the price", which means security is indeed not in the top priority and is quite price elastic.

It's why I started doing more of my business with Hover.com. I wanted a reliable looking company with 2FA. That was important to me.

I was at Hover and moved most of my domains to NameCheap. The only way I could change my last name on my Hover account was to remove 2FA to prove that I was the owner of the account. No ability to give them a code verbally, etc. Remove, change my name, re-add. It didn't sit well with me for some reason.

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