https://en.wikipedia.org/wiki/Tragedy_of_the_commons
I know it's a difficult balance to find, but sometimes you have to restrict the individual's freedom of choice to protect the environment and society as a whole.
Wasteful short product cycles may just fall into the category. Long-lasting products won't prevent you from buying the new stuff all the time. But instead of throwing away the old stuff, you might be incentivized to sell it to others who happily use older stuff.