Things like this are why people laugh at Silicon Valley, this is a very aspie/robotic approach to this topic.
It sounds abstract but you can immediately understand the idea simply by describing human behavior in literal terms and focus on the feeling of unease you experience from doing so.
Besides, if people manage to build strong connections with the scientific method, is that really so bad?
Practically, as soon as someone starts "hacking" social norms---most often with either sales or scams in mind---then the norms adjust. That's why city folk are more standoffish than country folk, why your inbox is full and mostly unread, and why women at bars are closed-off.
I mean, OK, we're robots. But we're pretty good robots.
Is that why people that use a process to try and explain what people will do are nearly always wrong? Economics, politics, etc. People do respond to basic triggers of biology, but we have very little understanding of these trigger and where they originate from.