DRM only hurts legitimate customers. It seems increasingly rare that people aren't able to crack DRM's fairly quickly. So the only people that even see the DRM are the paying customer, and there is always some sort of inconvenient drawback for them.
Denuvo still has a place (if it stays effective) in reducing the number of day-one pirates, which is its main selling point at this time. On Steam, interested players have a choice to put money down on release (with the potential to refund), or wait an indeterminate number of days (weeks?) to download the cracked version. This uncertainty period has a conversion rate that Denuvo clients balance against the costs of the DRM.