'Machine learning-based app configuration' is very techie and vague and could mean a LOT of different things in a number of realms. What about something more specific and benefit-focused, like: 'AI that automatically improves your site's design'? To me something like that communicates what the product is more clearly, assuming I understand it correctly of course.

but now that improve.ai ads are starting to pop up in my Facebook feed, thought I could provide some value letting you know about that mistarget. XD