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I'm aware of most techniques for making websites more accessible, and try to apply them where possible.

Unfortunately, the problem is most often not in applying the techniques, but convincing non-technical colleagues that these steps are important, even if they take a little longer.

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The easiest way to good accessibility is to do it rather than trying to persuade people that theoretically can say no. It’s part of being a good designer and/or developer; to do otherwise is the undersell your skills and let down your employer / the client.

You can mention the liability potential from the ADA.

I've started to notice that customers are getting uneasy at the prospect of incoming legislation here in The Netherlands. I believe there's a new law in the works that makes accessibility mandatory in some cases, mostly pseudo-government related content though, so its scope remains limited.

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