I know the hype is to "use NoSQL" but the reality is that there's a limited set of cases where the existing solutions truly make sense. Generally speaking, SQL is the best choice for many companies. That CockroachDB is bringing some new ideas to the SQL space is something that should be lauded. And I think they're doing it in a way that can't really be replicated easily or efficiently by current systems (which is perhaps why they're receiving so much attention.)
[1] https://www.cockroachlabs.com/docs/stable/cockroachdb-in-com...