Combining these presents an interesting opportunity to create "future news" (news that is technically fake until it isn't) thereby owning the news cycle by always being first.
Combining these presents an interesting opportunity to create "future news" (news that is technically fake until it isn't) thereby owning the news cycle by always being first.
There was a series of anti-war protests at a mall around Albany NY in the run up to the second gulf war.
I had been covering the story on a regular basis, but it had gotten very little attention because the media had decided that anti-war protests were not newsworthy.
Well, finally at one of these protests they arrest a judge and that is newsworthy. People start looking for names and places and these match the story I'd written at the last protest (where there had not been any arrests.)
If we want to take a considerate interpretation- they wrote about the "news" before the "real news" decided it was "news".
Prior to that the exact same judge would make some statement, as would other people. People searching for the story about the arrest would get a story about a previous protest without an arrest and find that everything, except the arrest itself, was pretty much the same.