Ask HN: How important is choosing a target market?

3 pointsmijustin2 comments

I was reviewing an interview with Nathan Barry, the founder of ConvertKit. He took his SaaS from $5,000 in MRR to $700,000 in MRR.

He says a major reason for the turnaround was positioning.

Here's the interview: https://www.youtube.com/watch?v=cVNYcj5HkLA

Basically, changing his customer focus from "Email marketing for anyone unhappy with MailChimp" to "Email marketing for professional bloggers" is when his product really got traction.

Here are his Baremetrics stats: https://convertkit.baremetrics.com/

Have any of you experienced something similar? Did changing your positioning improve growth?

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