Lithium makes sense for cars where power density is essential. But with grid scale storage, there are so many drawbacks, including
1.) High fixed cost vs. other batteries
2.) Degradation from dendrite growth
3.) Need for constant cooling
4.) Possibility of catastrophic failure in case of short circuiting
In contrast something like Zinc-Bromine flow batteries have unlimited cycling with zero loss of energy storage, and are inherently composed of fire retardant materials, making them impossible to catch fire or explode [0]. The trade off is in energy density, but that shouldn't be an issue for fixed grid-scale deployments.
This story feels like forcing a solution with the power of good marketing, not solid engineering.
[0] http://redflow.com/wp-content/uploads/2012/10/Garth-Corey-as...