https://www.crumpler.com/au/dry-red-no-5/
https://www.crumpler.com/au/about-us/
> The first Crumpler bag was made in the early 90s when Stuart Crumpler couldn’t find a bag that let him cycle home with a slab of beer on his back.
Stu’s solution to this common problem was a tough, handmade messenger bag – he sourced the best materials he could find and even sought the expertise of a local parachute maker who pulled the prototype apart and showed him stronger methods of stitching.
During this time, Will Miller and Dave Roper ran a courier business and needed quality bags for their riders. Seeing the potential in Stu’s bags, the three of them founded Crumpler with a handshake and the rest is history.