Ask HN: Do enough people click on ads to make targeted ads worth the cost?

1 pointonewhonknocks2 comments

I would wager that it costs a lot of money for Google/Facebook/Twitter to curate personal info and then sell it to ad providers.

Everyone I know uses an ad-blocking plugin, and those who don't would never click on an ad on purpose. So...are there that many people who WILLINGLY/ON PURPOSE click on ads?

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If I'm looking to buy something I go to google and click the ads first usually.

If I'm doing research I click on the organic links.

a lot of website ads have moved to retargeting. you put a pixel or js code on your site and when they visit other sites they see your ads.

Also, you're probably not someone that shops to shop.

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