Comment by commenter98456 | Hacker News Reader

Comment by commenter98456 | Hacker News Reader

Why is targeted advertising acceptable? it is not ok for a seller to stalk potential buyers.

I get that everyone has accepted this as a "fact of life" but consider how TV advertising was done. The advertisement is tailored to the show you are watching and the time of day.

In other words, if I'm on a tech blog, advertise to me tech products, if I'm reading a cooking recipe, advertise kitchenware,grocery delivery and the like.

As a consumer, I am more likely to remember an advertised product if the AD is within the context of the web page I'm visiting.

Target pages not users! not even as precise as I mentioned above but statistical approximations can be made, much like with TV ads (for example, "ycombinator visitors are likely to buy artisnal cookware compared to people visiting nytimes" )

The problem at the end of the day is that users in general don't like to be tracked. some may sacrfice the privacy for the convenince but most will prefer if the sacrifice wasn't neccesary.

I think better advertising solutions are what is needed. It is unfortunate how much money is instead spent on technology to stalk users, as if using a complex computer system makes it more accpetable or ethical.

I definitely agree. And for some reason your comment reminded me of something a sales guy who used to work for a fairly large online company told me. He said the way they see it, is that it's similar to a company sending out kiosks to a bunch of different stores to offer samples. They aren't really trying to make a ton of sales at those kiosks, they are mainly after the demographic info about the customers who seemed most interested, and the stores they got the most hits at.

While I see what he was getting at, I think it is a somewhat weak analogy because if those kiosk people were like online ads, then on top of just keeping track of visible statistics like age, race, gender, etc. They would be also snooping around your purse or wallet, tracking where you came from, car you drive, etc. and then bundling all that data from all the kiosks to sell to some other company for marketing purposes.

I never really felt like arguing back with him because he's a sales person and I'm terrible at that, but it really didn't surprise me too much that they would think its just as innocuous as the Pepperidge Farm guy offering cheese samples at a grocery store.

TV ads are overpriced garbage, spray and pray. YT is getting into the TV business to show you targeted ads. You clearly are unaware of the motivations of the ad industry and advertisers... we want to know everything about consumers, so the ad can hit them at the right moment in time and/or influence you to do our bidding.

The whole target pages, not people...that's the old way of advertising and the performance is garbage. It's better to find people, whenever they are on the web -- within reason -- whenever they may be exhibiting any sort of buying intent.

Block the ads, scripts and cookies etc., if you don't want to be tracked digitally. Ad targeting will only improve.

"so the ad can hit them at the right moment in time and/or influence you to do our bidding."

... yet they can't, not in a million years. And yet we sold our privacy so that they could barely attempt something.

I'm fine with certain kinds of targeted advertising.

For example, if I search for "subaru" on Google, it makes sense for the ads on the page to be for cars and local car dealers.

Other than that, I think the online ad industry is almost entirely built on lies and half-truths. Ads support a lot of sites I visit, but I think what it costs me (in computer resources and loss of privacy) is no longer reasonable. I run with an ad blocker all the time now. Mostly I object to the tracking, not the ads.

TV advertising was targeted too. They used Nielsen data to identify potential audience (white males, 40-50 y.o., middle class income) and show ads targeting this demo.

TV ads targetted demographics not individuals. I'm fine with that,that's actually what I'm promoting. targetting of demographics based on the content being viewed (as oppose to tracking information on the individual viewing it)

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