Partly because fallacies go by many names and are not well understood. Partly since many cultures associate "your argument is illogical" with "you are stupid".
Yes, logical fallacies can be misused and abused. But the power is in the name: committing one of these tactics, legitimately, is logically false and invalid. It invalidates an argument.
Pointing out that your opponnent is lying dying and bleeding out on the ground doesn't lose you a fight.
Pointing out a fallacy might as well be a fallacy itself.
http://existentialcomics.com/comic/9
but more to the point, conversation is more constructive when folks engage in the practice of principle of charity [1] where you will interpret the other's argument in the strongest possible light. This helps create more light, less smoke and avoid the gotcha-ism associated with fallacy fallacy.