But a google algorithm change could definitely crush his income.
But a google algorithm change could definitely crush his income.
There, no secret. That is the barrier to entry. 100 hundred well written articles will probably cost a good $10,000 on the mid/low end. Not many people want to spend $10,000 then see if Google will send them traffic.
I've done this as a full-time job (both in-house and in an agency setting) and you're off by about an order of magnitude for anything worth paying for.
I have paid 5-10c per word for articles between 500-1000 words, that were all very well written in Eastern European countries by expats and fluent English speakers.
A few colloquialisms needed editing out, but if you are getting only 5 articles a week, you are spending $300-500, and 1-2 hours of editing per article if that (which includes formatting, adding hyperlinks, etc).
Google cares only about how many links that content has. Links do not occur organically, especially not in the age of social media, where most natural non-commercial activity is locked away in walled gardens. Content owners have to actively pursue them. When serious competitors come in, they will have their own "private blog networks" that cross-link and crush any hand-made link networks.
SEO is a lie. You have to spam to win whenever there is significant competition.