What I have in mind is a service that lets people pool some portion of their equity grants. The service would show what startups are "available" and you would only pool with startups you are interested in, say a minimum of 10 per pool. Valuation would be handled either via stated price (e.g. I'll trade 10 shares of MyCo for 15 shares of YourCo) or some other mechanism. Each pool would be managed via a third party escrow holder/fiduciary of some sort.