'like' is one-dimensional, not descriptive enough to distinguish "agree", "endorse" or "noteworthy"
The UFC ranked over NY Times? While I profess a fondness for the first, I'm very surprised that more tech savvy folks haven't made it over to NY Times at least once to Like. I mean, I go there all the time following a few news aggregators.
Forget tech savvy folks -- what about just regular Farmville-playing people!