Red Digital Cinema Announces Holographic Media Machine | Hacker News Reader

Red Digital Cinema Announces Holographic Media Machine

red.com

27 pointsdrecoe12 comments

a follow-up note http://www.reduser.net/forum/showthread.php?159552-HYDROGEN-...

The Holographic Display.

It is incredible. It is multi-view (4-view) as compared to stereo 3D (2-view). Watching shocked faces light up when people see it is really motivating. There is no good way to describe it until you see it. Hopefully we will get some skeptics eyes on it soon… then they can tell you.

Our display is technology you haven’t seen before. It is not lenticular, which is inferior tech in every way, has been tried many times before and failed for good reason. (see Amazon 3D Fire, LG Optimus, etc). Lenticular display dramatically lowers resolution, cannot be turned off for standard 2D content, only works in one direction (usually landscape), has color crosstalk… to name just a few issues. My bet is that other “big” companies will try to re-package lenticular 3D displays with eye-tracking in response to our program. Don’t fall for it.

and the original forum post and thread: http://www.reduser.net/forum/showthread.php?159541-HYDROGEN

Super interested to hear more details on the display tech. Although they specifically state 'not lenticular', providing a '4 way view' still seems to indicate some form of lens setup. There's a few microlens array based displays which, while definitely much better that an old school lenticular strips, are not great for detail.

Yeah, I'm going on a limb here and claim this is nothing but putting a bunch of buzz words in the name of some PR stunt.

You can be sure there is nothing Holographic about this display at least, which makes me doubt all the other big words they trow around in the text: https://en.wikipedia.org/wiki/Holography

Yeah no, we're gonna needs some vids of this.

This is just an ad for an overpriced smartphone that comes with an app that rotates a 3d scene according to the device orientation sensor readings (like the Amazon devices that cost much less). 949 area code -- why are so many scammers in Orange County?

While I'd like more info on what exactly the device does and perhaps see a demo, Red is not a scammer.

They are an industry leader in digital cameras of which are used to film many major movies (http://www.red.com/shot-on-red)

I'm no expert, but just because it's used by professionals doesn't mean it's not a vanity brand. See Monster Cables and Beats by Dre.

It's losing some popularity now that companies like Arri are making better cameras, but that's been an industry leader for years... Any DP would be insulted by the accusation that RED is a "vanity brand."

As someone not in the industry, this is incredibly interesting to learn.

I only learned about RED after all the hype with their first digital cameras (that all the studios were helping to hype)

Yeah, their cameras have had some of the best technical specs in the entire marketplace for years. You can shoot at a wide variety of frame rates, and resolutions, it can shoot raw, or at a very high color space.

When it comes to cinematographers, the best tool is what they use. There's no choosing a camera because you look cool next to it...

Now there are cameras that have all or most of the features of RED, but more elegantly designed. The RED is kind of like a small PC that you can mount a lens to.

Those brands are not used by professionals in any appreciable numbers, whatever their marketing would have you believe.

Red is not used by "professionals" like your uncle who occasionally does some wedding photography. Red is used by "professionals" like filmmakers of The Hobbit.

http://www.red.com/news/profiling-the-technology-of-the-hobb...

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