Corporate Social Responsibility & Startups
en.wikipedia.org
en.wikipedia.org
That means changing the world not just thinking money. Tim Ferriss just said: "I’d rather create a thousand millionaires than become a billionaire." on his blog post about "real world MBA"
It is not about forcing people to spend money on fake impulsive need they don't really have. In marketing the same battle goes on between the sophists mercenaries and the Socrates. Just going for the profit first vs value first is bad karma. Because it is denying the fact that we are in a system (Cf Ted talk "how I fell in love with a fish"). It is about caring for people and the ecosystem we all live in. We are part of a very big alive system and startups by definition we are part of a system. To be innovative startups embrace complexity, they show the rest of the business community that business can be part of the product life cycle of Life. Put People and Planet first, it is "in the end" good for Profit. People and Planet are the greatest positive feedback loops. Let's not wait for anybody else but us to show this in everything we do. Startups are by definition pioneers. Unleashing People and Planet positive feedback loops is the new frontier, the Karma frontier.