TechCrunch TV Launches… Now.
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Then later Carol Bartz says "I want to own it... I would be the queen of {something} computers". They both come off as arrogant.
If you are going to spend so much money, make it right.
Also the small details, the way "TCTV Live" in my browser looks, for the lack of better word, - sloppy. Something from an 8bit Amiga era. Not polished.
In short - the site looks unattractive. You are loosing heaps of visitors by not delivering really good "first 10 seconds" impression.
Just to nitpick, you have no idea if this is true. They probably do know if it is, because they're looking at the analytics, but you're making an assumption based on your own tastes.
For what it's worth (read: almost nothing), I think the site looks fine. People watch shit on megavideo for crying out loud.
Advert next to it, fair enough.
Menu bar looks like it's trying to be 'retro' but failing miserably. Bad readability and looks like it was made in MS-Paint in a couple of minutes.
Body of site looks odd in white, too much space.
Footer looks like an afterthought, without any actual usual footer items.
Page also takes up a ton of CPU and makes it so I can't really scroll it very well.
From the announcement: "welcome to the future"
Yeah I'd take a look at http://twit.tv and http://cnettv.cnet.com/live/ who have been doing this for quite some time.
On a more constructive note (technically sans sarcasm):
Camera / switch: - Simple rule - master shot | closeup | master shot | closeup
- master shot -> needs to be wider, a lot
- closeup | closeup - don't inter-cut with master if you can do a 180 degree rule with two cameras http://en.wikipedia.org/wiki/180_degree_rule
- camera positions are way too odd, but judging by the size of studio shown... tough one
Audio mix:
- bugs or a boom for conversation (bugs, better) and one small ambient mike. Throw a carpet on the wall, if mikes are too expensive, to kill echo.
Lights+Camera:
- Obviously lights are underpowered for lens settings on cameras. Also, white balance, seriously.
I can go into specifics on how to make it look better, but I'll stop being boring now. Apart from technical issues, it's always good to see anything happen from start to finish, so congrats!
Someone please hire a UX designer.
What should be TechCrunch's main concern now is how to monetize this. Online and broadcast tech video has been tried by many sites in the past, and I can't think of a single program/channel/site that has been a commercial success. Video is expensive to produce (especially using a staff-generated content model) and most shows do not generate huge audiences. Advertisers have too many options to choose from, which keeps prices down.
I am just worried that TCTV might start eating up some of the little spare time I have left :(