And yet, by all appearances, the Model S /is/ cutting into S-class sales.
Whether the experience is exactly the same or not is irrelevant. If you're a luxury car maker, you're already feeling this; it's not a hypothetical.
Whether the experience is exactly the same or not is irrelevant. If you're a luxury car maker, you're already feeling this; it's not a hypothetical.
In my world it seems like Tesla has successfully brought a bunch of new buyers to a higher price point, without seriously tempting many of the people who were already buying in that price range. But obviously this is just based on anecdotes and my limited view of the world. So I'd love to see real data about who is buying these cars, and how many of them would have otherwise bought something like an S Class.
https://www.reddit.com/r/teslamotors/comments/6dj815/tesla_m...
Except S-Class sales went up in 2013 and skyrocketed in 2014. Overall it seems like the introduction of a new model by Mercedes had far more effect than the Model S and then it fell off because it got older. 7-Series sales were probably also mostly affected by an ageing car.
I am not sure. If I want a luxury car, I am going to get a Porsche.
End of story.