Apparently wine distributors are not required to declare contents and they can use up to 60 approved ingredients, ecological wine had 30 or 40 approved ingredients.
And the issue is with the industrial yeast that they use. This is apparently tailored yeast to give the wine flavor like mango or pomegranate. The flavors listed by the manufacturer of the industrial yeast often match what is later seen in the store where the wine is sold.
Essentially distributors buy wine from a country like south africa or germany for example. Then they process it, often here in Sweden or in another european country. And that's where they add things like oak flakes to fake oak cask maturing, and of course the industrial yeast to add other flavors.
The flavors differ between different european countries, catering to that population and culture.
A bottle of "fake" wine can cost between 8 and 14 euro, a bottle of natural wine can cost 30 euro or more.
I've completely stopped buying the generic wine from our national alcohol store after seeing this.
Imho almost all of the wine we have available to buy should be called something like "wine drink" instead of wine. The EU is working on leglislation to force distributors to reveal their ingredients but so far they're very secretive.