Countries with poor human rights records spend millions on public image (2015)
publicintegrity.org
publicintegrity.org
In South Africa, UK PR firm Bell Pottinger was engaged by the Gupta family to promote their (widely reported to be corrupt) interests. Direct protests against the PR firm, including by South African expats in the UK, and SA-owned clients led to Bell Pottinger dropping the Guptas. Nonetheless its been widely reported that Bell Pottinger's strategy included fomenting racial division in order to divert attention from President Jacob Zuma and the Guptas. By many accounts, they have succeeded.
I'm sure that this sort of thing has been going on for decades, but it is notable that the victims of a PR firm (the South African public) were able to turn the tables and force a first-world PR firm into damage control mode.
Speaking of human rights - I wish there was a medium that aggregated reports of human rights violations, in a manner as broad as possible (multiple perspectives of many organizations, ability to compare countries, analysis of laws, published court decisions etc).
My impresssion is that we should have as much discussion about human rights in general as possible, raising the cost of changing the wrong public image of those who care about it. It might lead to a situation when it's just too expensive to violate the rights and the cheapest way to improve would be not to apply propaganda, but actually improve. What do you think - is this doable?
Interestingly, whataboutism is specifically about cases of hypocrisy. The point is that the presence of that hypocrisy is irrelevant.
"It represents a case of tu quoque (appeal to hypocrisy), a logical fallacy that attempts to discredit the opponent's position by asserting the opponent's failure to act consistently in accordance with that position, without directly refuting or disproving the opponent's initial argument." -Wikipedia
“In the immediate aftermath of the 9/11 attacks, I was angry, too. I wanted to kill or capture as many members of Al Qaeda as I could — as a CIA officer. But we can’t lose sight of who we are as a people, as a country.”
John Kiriakou.
The mentioned Qorvis/MSLGroup now runs e.g. http://www.arabianow.org/ (also in German: http://www.arabianow.de/) which promotes the brutal regime of Saudi Arabia:
"This content is distributed by Qorvis MSLGROUP on behalf of the Royal Embassy of Saudi Arabia. Additional information is available at the U.S. Department of Justice."