Nike Thought It Didn’t Need Amazon, Then the Ground Shifted

My take is that Amazon has been moving upscale and is beginning to dominate the space between luxury and discount where Nike lives. By which I mean the space between $50 shoes and $900 shoes or between Campbell Chunky Clam Chowder and a chef's clam chowder at a $$$$ restaurant (as indicated by the purchase of Whole Foods).

For me, this is the space that Nike stores and Athlete's Foot at the mall operate. This is a segment of retail where Nike shoes are non-fungible. Not with other brands nor with other models. And a person with Prime membership will wait two days for "the shoe" instead of settling on something else.

That and as a publicly traded company, nobody's bonus is increased by playing the long game. In a few years, everyone in leadership is likely to be working at a different corporation.

Paste the title into Facebook's search, then click the article link in the news search results.

Do we will allow paywall links on HN?

I know there was some discussion around this back in January, but I'm not sure if anything was decided?