what's your marketing strategy for offline and online? u may also hire a small mktg/pr firm but they need to be paid in cash ... which i dont think u will opt for???
Online would be maybe sponsoring a few good sites, but mostly relying on the word of mouth of pet enthusiasts that discover the site, and embed thier pets' slideshow into their blog (the slideshow links to their full profile page of course). I'd also like to grow the number of people blogging on pet-files, which would bring new readers, and possibly new writers
Budget for the marketing is one of the things I'd like to get from a partner, besides some help on strategic guidance :)