Do you have an ebook that explains all the terminology involved? Burnrate, runway, cash out etc.
I was pleasantly surprised how fast I went from signup to actionable data/graphs (roughly 2 minutes). Based on your landing page I was expecting to have to spend considerable more time on it.
Perhaps you could include a demo to show how quick it is to get setup and have something useful?
Basically, drop them into a demo of the product with pre-filled data. They can make changes all they want, and if they want to save it, they'll need to register an account.