Has anyone here AB tested a carousel vs not a carousel, and had the carousel the winner?
https://unbounce.com/conversion-rate-optimization/conversion...
https://www.nngroup.com/articles/designing-effective-carouse...
Unfortunately clients or designers have these because they look nice, add some drama to a page, or because a competitor has one. So it really comes down to the goal of page (conversions, branding, SEO dwell time, etc.)