SSL certificate from a traditional provider valid for two years: $20.
Automated SSL certificate generation and deployment via LetsEncrypt with zero human intervention and more importantly zero human intervention to renew it going forward - priceless.
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That's the real value for me. At $10/cert, that's not even a rounding error. But manually generating a new CSR, uploading it via crappy web form, waiting a random amount of time, proving domain ownership by responding to an email (sent in plaintext), waiting a different random amount of time, downloading the new cert (again usually sent via plaintext email), and finally copying it over the old cert and reloading the SSL conf ... now that costs some serious time and time is money.