Taking the pulse of ESPN
sportsbusinessdaily.com
sportsbusinessdaily.com
Facts are not valuable; they are free to anyone on the internet. What's valuable is your ability to add entertainment surrounding those facts. How do you stand out against others doing the same thing? Be louder, more controversial, etc.
Given that we keep seeing the same problems in our society play out in various arenas (look at politics), my question is are the sociologists asleep at the wheel? Why are they not observing these patterns and offering up solutions?
I'm just imagining ESPN figuring out how to own the Cable + Internet broadcast rights, whereas Amazon would only be able to bid for the internet rights. That alone gives them a huge advantage. Unless the sports leagues decide to split who gets what (which would be amazing for the consumer).
I wouldn't be surprised if Amazon, Netflix or Google snapped up the rights deals at a blockbuster price. But I also wouldn't be surprised if the price was much less than people thought due to less competition as well.
That is a good point. Good old cable technology still has some advantages. From what I can find the current record for a single live video stream is 4.6 million concurrent viewers, and the Superbowl consistently gets over 100 million.
Then Amazon bid for the same package in 2017 https://www.usatoday.com/story/sports/nfl/2017/04/04/amazon-...
Facebook just signed up to stream select UEFA Champions League games, but sounds like they bought extra inventory from Fox, not entered a straight-out bidding war https://www.bloomberg.com/news/articles/2017-06-27/facebook-...
https://www.brookings.edu/blog/brookings-now/2016/09/09/top-...
I'm saying this as an NBA/MLS junkie that's cut the cord.
Mondays are on ESPN but Thursday night is on network TV. Not that you'd want to watch a TNF game. And MNF is a good excuse to go to the pub and watch the game.
Last year I believe Yahoo and Twitter had a couple, TNF seems to be the place to experiment with different distributors.
it used to be the case that what ESPN offered was a deeper niche of games
ie, if the team you wanted to follow was Ohio State, you're probably ok with just the OTA stuff
if you wanted to follow, say Northwestern, your more at the mercy of ESPN
increasingly, that's not even the case
this year the college football playoff was on ESPN
the Saturday games in the Final Four were on TBS
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(it might be the case that limiting yourself to what comes OTA is a more healthy sports information diet, that seems like a different argument though)
In addition, their broadcasts are just not very good. Watching TNT and Espn during the NBA playoffs this year was like night and day.
> it's another case of an old media company thinking that the internet is stealing the fanbase
Interestingly enough, esports fills all of these gaps for me, but I wouldn't say that they stole me from ESPN. ESPN shot themselves in the foot ages ago. The pre-game and post-game discussions of e-sports are full of break downs and actual insight instead of hot-take talking heads. There have been incidents of analysts trolling and giving super shallow answers, but hosts have been cracking down on such behavior.
Yeah, it is just watching a handful of people play a video game, but the strategy can get ridiculously deep.
ESPN is being hit the hardest because they had the largest piece of the pie that is shrinking. Also their sports broadcast deals are staggeringly expensive.
Finally, ESPN is not moving to a sucky product for funsies. They are doing it because contrary to our inclination people do watch the talking heads screaming at each other, in about the same amount as other programming, and its much cheaper to create.
[edit] another thing that might be driving ESPN more to the talking heads model is the way views are calculated. As part of the metrics there is some accounting for public places that are showing television so from a 'real' perspective the bar showing Around The Horn on mute to a few patrons in the afternoon is not very valuable to advertisers, but based on the metrics they use it is. Model error is real.
1) watching content whenever you want, however you want, without wasting your time with advertisements. Oh and you can also participate in a forum discussion including high quality replays, and can link to other replays, etc, etc
Or
2) being subject to ESPNs scheduling, spending your time watching advertisements, and having to deal with an additional middleman (the channel provider)
It's a no brainer that other than the actual game itself, ESPN has nothing to offer that subreddits and other forums can't. And you don't waste your life with commercials.
Nah, they're just bad content. Their competitors are trying to paint them as liberal, but they're just bad at content that isn't a live game and can barely be considered journalism.