If enter into an exclusive deal to sell the number of widgets I make in a month for a flat rate and then I make a widget machine that creates widgets is that unethical? I think most of us would agree it's just a business arrangement.
We might say that it is unethical to lie about them being hand-made or to introduce defects for the appearance that they are hand-made. I think that's the most compelling argument for his lack of ethics. But I think that's kind of tangential to the business concerns.
Thinking about it, if 'guy' were a company with a board of directors and shareholders he would be under a fiduciary responsibility to maximize his profits. He would be required because of his responsibility to his shareholders to undertake such actions.
What are the ethics of the people who he'd leave without employment? Not just him, but also the QA team. Presumably the impact of downsizing would be more than just this one gentleman now that he's given away the golden goose, so to speak...
Probably not legal though.