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One sunny day I went outside and tested glossy and matte lcd side-by-side. I had the same results as described here: http://netwalker.nl/2007/07/28/glossy-vs-matte/

Glossy was better. (lcd panels were from different manufacturers, so my results may not apply to every case)

edit: unlike in the linked blog-post, backlight intensity of both lcd-s I tested was roughly the same.

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That blog post is comparing a glossy LED to a matte non-LED display. Big difference, and one I know about first hand because I own MacBook Pros with both types of display, only my LED is matte.

Personally, it's incredibly rare for me to be using a laptop outside on a sunny day, so even if glossy were better in sunlight, I'd never base my decision on that fact. But I can tell you that I did get to compare a matte and glossy MBP of the exact same model in an Apple store, side by side, and saw no significant difference in brigntness.

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