Yes, there's exceptions to every rule. But I have yet to see this strategy of a platform fund ever succeed.
Better to build (or tap into) a captive audience and then sell that to developers.
This is a low friction app ecosystem with 70/30 rev share[1] for what CloudFlare claims is 6m+ websites. Also, their VC are also willing to back companies in their app ecosystem, too.
[1] https://www.cloudflare.com/apps/developer/docs/writing-your-...
I guess my main confusion is that I don't understand the audience who would benefit from these apps. I imagine one member of the audience is someone who runs a popular blog and want to add a widget but don't want to copy and paste code.
A quick search on Google would solve my problem, or I'd hire someone on eLance to make the change for me instead of paying a monthly subscription for an app.