I observe the Internet as an unfriendly place to study and take in information. Ads that move, shake, and make noise do so to tug at that primary fear of a predator or by exploiting the https://en.wikipedia.org/wiki/Ventral_tegmental_area, amongst other methods. Psychologists have worked with advertising platforms like Facebook, Google, etc. to min-max and game-ify breaking our attention as much as they can. Its like they moved a really bad band and some actors into every one of our libraries and marked up all the pages with ads. The mobile platform extends the reach of these platforms. Maybe we need the computers to put us on a diet automatically; rate limiting or setting a maximum daily dose after which all ads and notifications are turned off or extremely limited. Seems like just a simple matter of programming :-)