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There are regular tourism/business visitor visa's I'm sure.

But those are more of a hassle compare to ESTA. Nobody from an ESTA country will do those if they're not immediately denied.

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> There are regular tourism/business visitor visa's I'm sure.

Nope.

Where are you getting the information? There absolutely are other visas. The ESTA is just an easier way to do it, and as such, can sometimes be more limited. You can also get normal visa and get other vetting procedures and likely other outcomes.

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