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It isn't immediately clear to me whether you're helping people create banner ads, or helping people create banner ads and put them on an ad network (i.e. run an ad campaign). That's just from spending 20 seconds glancing at the front page.

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I am in a similar state of confusion after clicking around briefly. One way to approach it is to have a clearer one-liner, e.g. "Deploy and track beautiful targeted ads in 5 minutes" and then spell out how I can accomplish that. So boiling it down to three steps might be:

(1) Create a banner using our templates (and show examples here so I have some idea what you are talking about)

(2) Set your daily budget, ad networks, and demographics. We'll handle the details

(3) Track your progress using our custom campaign monitor

This information would ideally replace your "Free" banner and copy that is the focal point of your design.

I like the one-liner and the three simple steps. "Beautiful" is a great word, isn't it? Do you have a marketing background? Quick, great advice. Thanks!

No, CS. But I think empathy is as important as coding ability when building products for other humans.

I'd use 'effective' instead of 'beautiful.'

That was exactly my first impression. Had to do too much thinking.

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