> Trump won mostly because he was not Clinton, not because there's some ideology being advocated here (modulo Supreme Court justices).
1) That doesn't explain him beating out ~12 other seasoned GOPers in the primaries.
2) His platform.
3) Clinton was portrayed as toxic by attacks, not because she was. "But her emails" was something GOPers and DNCers had done for decades before and Trump staff continues to do today. It's not right, but it's not isolated and there are much worse things going on. It's not an excuse, but it was a distraction.