Let's End the GIF/JIF Pronunciation Debate Right Now
lifehacker.com
lifehacker.com
The frustrating thing is that there's no movement to pronounce JPEG as jay-pheg. That "P" stands for photographic, after all.
If creators dictate the terms of use for language we wouldn't have dialects or pidgin languages. The English language would not exist in itself given it's a melting pot of Anglo-Saxon, French, German, Greek, and a few other sources. We would still be speaking Old or Middle English.