Give me an open source model board with a kernel, network, graphics, peripherals, and general-purpose I/O. Give it to me cheap. Give it to me with a desktop environment.
Give me example simple real-world use cases ("build a ping response box!", "build a home video recorder!", "build an internet-enabled light switch!", "build a sound amp!", "build a robot to take over the world!", etc) and the hardware and software for a DIY-er to... do it by themselves.
Give people hardware, software, and examples (monkey see, monkey do), and you'll find more people adopting RISC-V.