I am not saying exactly that Google is evil, and maybe they don't even have bad intentions (heck, we are talking about a corporate identity here, how far can we apply morals?). But, what I am thinking is that AMP and its rivals (such as Instant Articles) hurt the free & open Web. For instance, Google Search is invaluable, but as a side effect, a website that doesn't end up on the first page of a Google Search result for instance, is nearly non-existent.

Also, the notion of hyperlinks are crucial to the Web and these projects break it. Hyperlinks originate from an article from 1945, "As We May Think"[1], and the term itself is coined by Ted Nelson in 1965 for Project Xanadu. That's how you create a web that is now called the Web. That's also what Google's PageRank algorithm depends on, at least at the beginning. Now, letting Google host your content, under a link such as `https://www.google.com/amp/www.example.com/amp/doc.html`, you are breaking hyperlinks: it is no more linking different websites together.

[1]: https://www.theatlantic.com/magazine/archive/1945/07/as-we-m...