It started with "choose your option", "press x.." call routing. You know, the ones which keep you trapped in a menu while charging premium rates. How many times have we all shouted "give me a human!!" to an automated call system?
This rampant increase in (money/job/man-hour -saving) bots seems to me to be very short-sighted and totally destroying the relationships that companies used to have (or dreamed of having) with their customers/users/(unwitting prisoners).